The integration leverages the on-site personalization and lead capture capabilities of Yieldify with Klaviyo’s award-winning email marketing and SMS platform. Initial research conducted by Klaviyo reveals that the integration decreases unsubscribe rates by 50% on average.

Rich Gardner, Vice President of Global Strategic Partnerships at Klaviyo, said: “Together, Klaviyo and Yieldify help brands generate lasting value through data that drives stronger customer relationships.”

Yieldify’s personalization capabilities allow marketers to deliver hyper-relevant email and SMS messages through Klaviyo’s technology based on contextual data from visitors’ journeys – such as session behavior, cart contents and pages visited.

The advanced email personalization integration has increased opt-in rates by more than 15% and added 3X more revenue per recipient. Waleed Al-Atraqchi, Chief Executive Officer at Yieldify, commented: “This integration empowers Yieldify and Klaviyo clients to connect the data journey between website and user profile – a crucial step in creating a more holistic picture of a user for more relevant, successful communication.”

By adopting this integration, marketers can increase the size of their email and SMS databases with highly engaged subscribers and enriched Klaviyo profiles. With no coding or development work required, these technologies can change the way marketers communicate with email and SMS subscribers moving forward.

Busbud, a leading travel website specializing in intercity bus travel, was one of the first to use the new integration, achieving a 40% increase in email revenue.

Richard Cohene, Chief Marketing Officer at Busbud, said: “By combining Yieldify’s on-site personalization with Klaviyo’s email marketing capabilities, we have grown our CRM and seen better results from it. We look forward to continuing this success with the help of both partners.”

About Yieldify

Yieldify is a website personalization engine that helps eCommerce businesses drive increased revenue from every website visitor. By combining our end-to-end service and proprietary technology, with deep industry expertise you can expect significant onsite conversion and revenue impact.

To date, Yieldify has influenced over 100 million sales through more than 200,000 online customer journeys. It currently delivers customer journey optimization for over 1,000 leading eCommerce websites, from SMB to Enterprise businesses including; Liquid IV,  L’Oréal, Moscot, and adidas.

Learn more at www.yieldify.com.

About Klaviyo

Klaviyo is a data and marketing platform that accelerates growth for companies by enabling them to leverage their owned marketing channels. Klaviyo makes it easy to access, analyze, and use transactional and behavioral data to power highly-targeted email and advertising campaigns. And unlike other marketing platforms, Klaviyo doesn’t force companies to choose between advanced functionality or ease of use – so brands are able to maximize their sales quickly. That’s why over 50,000 innovative companies like Steve Madden, Living Proof, and Chubbies own their growth with Klaviyo. Learn how they’re doing it at www.klaviyo.com.

The post Yieldify and Klaviyo’s New Email Personalization Integration Cuts Unsubscribe Rates by 50% appeared first on Yieldify.

According to research published today by Yieldify, 33% of ecommerce companies won’t participate in peak season campaigns this year. Just 6% of ecommerce companies opted out in 2019, but the increased reluctance to incentivize spending with attractive discounts doesn’t appear to align with consumer intentions. 

Yieldify’s research shows that 34% of shoppers are planning to increase their peak season spending year-on-year. With less competition in a market that’s willing to increase spending, there is a significant opportunity for ecommerce businesses to capitalize during this year’s holiday season. 

The report, Peak Season 2020: Predicting ecommerce patterns, was produced on the back of research conducted with over 400 US and UK ecommerce leaders and 2,000 consumers. In the wake of COVID-19, the report reveals what the ecommerce industry can expect during Black Friday, Cyber Week, and December’s holiday shopping season. 

Ecommerce leaders lack optimism ahead of the busiest period of the year. Back in 2019, 90% of marketers expected to post year-on-year revenue increases during peak season, but only 45% share that level of confidence in 2020.  

That pessimistic outlook appears misplaced when contrasted with consumer intentions. Just 18% of consumers participating in the study indicated that their peak season spending would decrease, while an 8% growth in the proportion of consumers shopping mostly or exclusively online proves that the ecommerce boom is gathering pace. 

Waleed Al-Atraqchi, Chief Executive Officer at Yieldify, commented:

“In times of such uncertainty, it’s natural that many ecommerce leaders feel cautious ahead of peak season. However, this report shows that this disruption could present a golden advantage for the ecommerce leaders who ‘opt-in’ to peak season activities. Consumer appetite is greater than ever and the competition for this demand may be quieter this year. With strong personalization tactics in place, the potential rewards are huge.”

The research explained why some ecommerce leaders are hesitant in 2020. Over 25% of participants cited a lack of consumer demand as their biggest challenge during peak season, while competition with rival ecommerce websites and fulfilment challenges in light of COVID-19 also represented key areas of concern. 

However, with marketers’ fears largely debunked by the findings of the report, it’s clear that some ecommerce companies are taking an overly conservative stance. The atmosphere of caution is reflected in the strategies that participating ecommerce companies will employ during peak season. The proportion of companies offering discounts as part of their peak season campaigns fell from 70% in 2019 to 41% in 2020, while the most common level of discounting dropped from 21-30% to 11-20% year-on-year. 

More information about Yieldify and today’s report can be found here.

About Yieldify 

Yieldify is a customer journey optimization company that brings personalization to the full customer journey. It combines award-winning software with a proven CJOTM methodology to deliver measurable results quickly and easily.

To date, Yieldify has influenced over 100 million sales through more than 200,000 journeys. It currently delivers customer journey optimization for over 1,000 leading e-commerce websites, including Domino’s Pizza, L’Oreal, and Flight Centre.

Learn more at www.yieldify.com.

The post One-Third of Ecommerce Companies Plan to Opt Out of Holiday Season Campaigns in 2020 appeared first on Yieldify.

The report, Personalization After COVID-19, investigated ecommerce use of personalization technologies following the industry’s recent growth. Based on research conducted with over 400 US and UK ecommerce leaders in July 2020, it found that 74% of websites have adopted personalization strategies, while uptake on alternative channels such as mobile (56%), loyalty programs (47%) and SMS (42%) is lagging behind. 

The research also found that the motivation for adopting personalization post-COVID sits firmly with retention, which was cited by 59% of ecommerce leaders as their top reason for pursuing a website personalization strategy. Conversion (55%) and acquisition (45%) were the other major factors, reflecting the shift in priorities as ecommerce sites experience record traffic levels as a result of the pandemic.

Waleed Al-Atraqchi, Chief Executive Officer at Yieldify, commented:

“Times of change can cause many businesses to lose sight of long-term innovation in favor of immediate firefighting – this report shows that this certainly isn’t the case for the ecommerce industry. Instead, we’re seeing an industry that understands the importance of sustainable growth and the pathway to get there.”

In addition to revealing the ecommerce industry’s drive for personalization, the report also highlights the challenges it faces in fulfilling those ambitions. The biggest issue was one of resources, with 37% citing a ‘lack of expertise’ as their main obstacle, followed by the limited functionality of tools (36%) and a lack of time (35%).

The report also explores where personalization is heading next within the ecommerce industry, finding the market ready for incoming increases to privacy and data restrictions. A considerable 85% expressed a good level of understanding of what’s to come, with 79% of those surveyed expecting new privacy regulations to have a positive impact on their personalization programs.

More information about Yieldify and today’s report can be found here.

About Yieldify 

Yieldify is a customer journey optimization company that brings personalization to the full customer journey. It combines award-winning software with a proven CJOTM methodology to deliver measurable results quickly and easily.

To date, Yieldify has influenced over 100 million sales through more than 200,000 journeys. It currently delivers customer journey optimization for over 1,000 leading e-commerce websites, including Domino’s Pizza, L’Oreal, and Flight Centre.

The post Ecommerce Adoption of Website Personalization Reached 74% During COVID-19 Crisis appeared first on Yieldify.

With offices in London, New York, Sydney and Singapore, Yieldify delivers website personalization for ecommerce businesses. To date, the company has delivered in excess of 200,000 campaigns for over 500 clients, including Domino’s Pizza, L’Oréal and Flight Centre. Since its founding in 2013, Yieldify has grown nearly 200% each year and raised over $18.5 million from investors, including Google Ventures, Softbank Capital, Hoxton Ventures and Data Point Capital. 

“Yieldify has seen impressive growth under Jay’s leadership and I’m honored to take the company to the next level,” said Al-Atraqchi. “Yieldify makes high-speed personalization easily accessible for both enterprise and mid-market companies, which presents an immense opportunity. I’m excited to build on Yieldify’s reputation as a market leader and develop the next generation of personalization solutions.”

A marketing technology leader with over 30 years’ experience, Al-Atraqchi was most recently President of CJ Affiliate, successfully leading the company to its acquisition by Publicis in April of last year. He was previously CEO of Affinnova and President at Imagitas, where he delivered hypergrowth and successful exits for both companies. His appointment at Yieldify is effective immediately and he will be based in the company’s London headquarters. 

“I’m proud to be able to pass the torch to Waleed,” said Radia. “His experience and success in marketing technology makes him ideal to lead Yieldify into its next chapter. It’s been an incredible journey working with this amazing team and hundreds of clients and partners across the world, and I look forward to supporting the company’s growth and expansion.”

John Giuliani, Executive Chairman at Yieldify, welcomed Al-Atraqchi into the role: “Having worked closely with Waleed for many years and seen his leadership first-hand, we’re confident that he’s the right person for Yieldify. We’re immensely grateful to Jay for all that he’s done to build this innovative company and we look forward to his continuing leadership on the board.”

About Yieldify 

Yieldify is a customer journey optimization company that brings personalization to the full customer journey. It combines award-winning software with a proven CJOTM methodology to deliver measurable results quickly and easily.

To date, Yieldify has influenced over 100 million sales through more than 200,000 journeys. It currently delivers customer journey optimization for over 1,000 leading e-commerce websites, including Domino’s Pizza, L’Oreal and Flight Centre. Learn more at www.yieldify.com.

The post Yieldify Appoints Waleed Al-Atraqchi as New CEO appeared first on Yieldify.

LONDON, August 13, 2019 – Retailers are anticipating a successful holiday season despite a challenging 2018, according to new research released today by Yieldify. 

The report, The Shape of Peak to Come, surveyed over 400 US and UK retail marketers and found that there is a 25% average year-on-year revenue growth expectation for Black Friday. Marketers predicted a 28% revenue increase for the holiday season as a whole, while less than 10% of participants predicted flat or negative results for Q4 in 2019.

However, the report found some marketers to be more optimistic than others. US retailers were among the most positive, with 49% predicting a year-on-year revenue boost between 25-75% compared to just 33% of UK retailers. 

The report also found that attitudes towards the key events of peak season – chiefly Black Friday – are evolving. Most retailers still plan on participating in Black Friday, but 22% of the more cautious pure-play ecommerce businesses said they would be opting out. Those who do plan on participating will be offering fewer and smaller discounts than their multi-channel counterparts.

Rather than opting for a Black Friday bonanza, retailers appear to favour spreading discounts across the quarter. Price-slashing activity will peak during the weeks leading up to the Christmas period, when 85% plan to offer discounts. More than half (58%) of retailers are planning to offer discounts across their entire range during the Christmas period – higher than on Black Friday (51%) or Cyber Monday (44%). US retailers are more likely to favor this approach to discounting, even on Black Friday, with 62% discounting across all ranges compared to just 39% of their British counterparts.

Jay Radia, CEO and Founder at Yieldify, said of the report: “The report attests to the trends we’ve seen in recent years with our clients – what used to be a race to the bottom for discounts has evolved into a more diverse set of approaches to the traditional peak season. With competition stronger than ever, it pays to be different as much as it pays to discount.”

The report found that companies recognize the value of early preparation regardless of their overall strategy. Over half (61%) of retail marketers have already started preparations for the holiday season, with campaigns set to get underway early in September. Overall, multi-channel retailers were the most likely to start both planning and execution early: 52% of multi-channel retailers had already started planning in July compared to 24% of pure-play ecommerce outfits.

Tactics that retailers will rely on to achieve the predicted revenue increases are varied, but there are clear priorities. Email is still king for Black Friday, with 34% ranking it as their top strategy. Website personalization is the next most popular method, particularly for pure-play ecommerce retailers – a tactic that increases in popularity as retailers learn more about their newly-acquired visitors.

Email and personalization strategies both rely on a foundation of customer data, so now is the time for retailers to invest in this as a priority. Romain Sestier, VP of Product and Data at Yieldify, said: “While we’re early on in the journey to peak, you can’t underestimate the importance of capturing data. Having captured over 2.6 million email leads for our clients, we see lead capture strategies pay dividends for those who plan ahead.”

More information about Yieldify can be found at yieldify.com.

About Yieldify

Yieldify is a customer journey optimization company that brings personalization to the full customer journey. It combines award-winning software with a proven CJOTM methodology to deliver measurable results quickly and easily.

To date, Yieldify has influenced over 100 million sales through more than 250,000 journeys. It currently delivers customer journey optimization for over 1,000 leading e-commerce websites, including Domino’s Pizza, L’Oreal and megabus. Learn more at yieldify.com.

The post Retailers Predict Major Year-on-Year Revenue Growth During 2019 Peak Holiday Season appeared first on Yieldify.

That increase is being driven by two main behavioral trends. Firstly, consumers are now acting as their own travel agents. Yieldify’s research shows that there are multiple purchase journeys for each trip, with 48% booking each part of their vacation separately. Given how dramatically the travel industry has changed, it’s no surprise that 42% of participants believe the process of researching or purchasing travel products online is fragmented and complex.

Secondly, digital travel has become a victim of its own success. The number of travel websites has exploded in recent years, creating a limitless scope for research prior to booking. That in turn leads to ‘analysis paralysis’, with 50% of consumers visiting more sites than they did five years ago. Meanwhile, an overwhelming majority (78%) of travelers claim that they now visit multiple sites when deciding a holiday destination. The booking funnel is expanding, which is creating more work for consumers and, crucially, more chances for ecommerce companies to lose them on the journey.

In terms of bookings, price still has a large role to play in attracting consumers to travel sites, but it’s only marginally more important than previous experience (49% vs 46%). Previous experience (46%) and reviews (41%) are more influential than ease of booking (39%) in swaying a customers’ decision.

Wai Lin Yip, Corporate Director of ecommerce at Arlo Hotels and contributor to the report, added: “Travelers these days are very savvy. One of the biggest challenges for any travel brand is encouraging customers to book directly so that they can capture data and use it to build customer loyalty and ensure repeat business. This report proves that a personalized approach is needed to attract and sustain customers’ attention on these long and complex journeys.”

With 35% of consumers saying that they’re not comfortable with brands collecting and sharing their data, getting personalization right is a challenge. Yet there is hope: 80% of travelers are broadly in favor of a personalized experience when booking travel, providing they get something in return – such as reduced prices or special services. This is not surprising given that many applications of personalization seek to simplify the customer journey – reviews (67%), real-time availability (61%) and personalized loyalty schemes (67%) were all rated positively.

Mark Murray, Head of Travel at Yieldify, said: “The results of the study confirm the trends that we’ve seen amongst many of our travel clients over the last year. As research and booking options proliferate, there’s a need to shift towards personalization strategies that improve the customer journey, making it easier for consumers to discover and purchase the right travel products.”

More information about Yieldify and today’s report can be found at yieldify.com.

About Yieldify

Yieldify is a customer journey optimization company that brings personalization to the full customer journey. It combines award-winning software with a proven CJOTM methodology to deliver measurable results quickly and easily.

To date, Yieldify has influenced over 100 million sales through more than 200,000 journeys. It currently delivers customer journey optimization for over 1,000 leading e-commerce websites, including Domino’s Pizza, L’Oreal and megabus. Learn more at yieldify.com.

The post Consumers Spending Longer on Travel Bookings Despite Digital Innovation appeared first on Yieldify.

Remarkable recoveries have been made since GDPR was implemented in May 2018. At the time, 33% of marketers lost over 30% of their databases and just 22% claimed to be unaffected by the new regulations, which demanded higher levels of consent to process customer data. 

Since then, retail marketers report that their databases have recovered to 101% of their pre-GDPR size, whereas travel marketing databases remain at 74% of their levels last year. Some of the hardest-hit sectors have enjoyed the strongest recoveries: the media industry and IT/telecoms industry saw +27% and +29% regrowth respectively.

Intriguingly, there was a clear correlation between business sizes and patterns of recovery. Larger businesses generally lost greater proportions of data last year: businesses of 100-500 people lost 29% on average but have recovered at a rate of 24%. In comparison, businesses with less than 100 employees have only recovered by 18%.

While recovery for larger businesses is not complete, their high regrowth rate can be attributed to the diversity of tactics that they have employed in order to recapture data. The study found that larger businesses utilized a greater range of strategies. These included loyalty programmes, content optimization and in-store incentives alongside the more common strategies of competitions and incentivizing newsletter sign-ups.

Romain Sestier, VP Product and Data at Yieldify, said: “The results of the study really confirm the trends that we’ve been seeing amongst many of our clients over the last year. Recovery from GDPR is completely achievable if you employ a smart and diverse range of strategies. We’ve created nearly 3,000 lead capture journeys in the last year, resulting in over 2.6 million new email leads for our clients’ CRMs. What’s more, these contacts are usually far more engaged than those that were lost in May last year.”

The survey also found that marketers’ expectations around the impact of GDPR were often inaccurate. With high levels of panic and scaremongering ahead of staging, marketers’ expectations were overly pessimistic. One year later, 26% of marketers said that the impact on overall acquisition, website personalization and single customer view was better than expected. However, this trend changed for email marketing and ad personalization, with 32% and 24% of marketers respectively claiming they were worse off than predicted.

Jay Radia, CEO and co-founder of Yieldify, added: “This time last year, marketers were heading into the unknown – we saw an unprecedented level of panic as everyone struggled to pick their way through complex new rules. What today’s report shows is some good news. While there’s a way to go and marketers still need to work to make up for lost time, they’re finding a way through.”

More information about Yieldify and today’s report can be found at yieldify.com. 

About Yieldify

Yieldify is a customer journey optimization company that brings personalization to the full customer journey. It combines award-winning software with a proven CJOTM methodology to deliver measurable results quickly and easily.

To date, Yieldify has influenced over 100 million sales through more than 200,000 journeys. It currently delivers customer journey optimization for over 1,000 leading e-commerce websites, including Domino’s Pizza, L’Oreal and megabus. Learn more at yieldify.com

The post Marketing Industry Makes Remarkable Recovery One Year After GDPR appeared first on Yieldify.