“With Yieldify, we’ve improved our customer interaction and information sharing throughout our D2C site by highlighting The North Face’s key brand values of technology, durability, and sustainability. Together, we offer an immersive and engaging shopping experience for our valued customers.”

Violaine Charbonnier

Senior Digital Business Manager

Named after the coldest, most unforgiving side of the mountain, The North Face is a world-leading outdoor brand selling an extensive line of high-performance clothing, footwear and equipment.

Founded in San Francisco in 1966 by two hiking enthusiasts, The North Face’s fundamental mission remains unchanged: to provide the best gear for athletes and the modern-day explorer, support the preservation of the outdoors, and inspire a global movement of exploration.

In addition to their world leading outdoor products, The North Face produces on-trend apparel to serve customers both on and off the mountain.

Challenge

The North Face is spearheading a revolution in the outdoor apparel and equipment industry. The North Face continues to bring together a growing squad of adventure-seekers, united by a drive to push their boundaries through sustainable exploration. At the same time, The North Face’s rising cross-cultural popularity has turned technical gear into a staple of the streetwear scene. 

To remain at the forefront with consumers, The North Face has put its D2C website at the heart of their brand building efforts – showcasing their innovations in technology and performance, circular design initiatives, diverse collaborations and commitment to creating pathways into the world of exploration.

Recognizing that personalization technology could power their brand-building objectives, The North Face Australia turned to Yieldify to boost awareness, promote their collections, and establish deeper, more valued connections with their audience.

Strategy

Yieldify identified numerous personalization opportunities for The North Face using its advanced analytics, testing and optimization capabilities, such as:

• Increase email signups by triggering user-friendly lead capture experiences at value-added, organic moments in the customer journey

• Improve conversions using journey-shaping experiences that guide shoppers browsing a product to the written and video content exclusive to the collection

• Integrate sustainability messaging into the shopping experience with Exploration Without Compromise branding on products made with 75% or greater recycled, organic, regenerative and/or responsibly sourced renewable materials

• Maximize sales with shoppers on out-of-stock product pages by surfacing dynamic recommendations that seamlessly direct them to similar products

Result

The North Face achieved a 41:1 ROI, increasing lead generation by 26% and lifting conversion rates and AOVs by up to 16% among the traffic served with experiences.

The post How World-Leading Outdoor Brand Lifted Conversions to Drive 41:1 ROI with Yieldify appeared first on Yieldify.

“With Yieldify, we’ve improved our customer interaction and information sharing throughout our D2C site by highlighting The North Face’s key brand values of technology, durability, and sustainability. Together, we offer an immersive and engaging shopping experience for our valued customers.”

Violaine Charbonnier

Senior Digital Business Manager

Philips Domestic Appliances’ purpose is simple yet powerful: to help people turn their houses into homes. Philips DA improves the lives of people through meaningful innovation, helping them to lead healthier and happier lives every day with products across kitchen, coffee, garment care and home care.

Philips DA is committed to growing responsibly and towards a net zero carbon 2040 sustainable future. Philips DA’s operations have been carbon neutral since 2020 and the company is working towards a science-based net zero pathway.

Challenge

Over 80% of consumers research online before buying an appliance given the importance of the purchase and variety of choices available. Consumers want to understand how a product supports their home lifestyle needs and consider many factors in the decision from quality, performance and convenience to advanced technology, energy efficiency and environmental sustainability.

As a result, Philips DA’s website is purpose-built with comprehensive product descriptions, demonstration videos, how-to-guides and reviews. While this strategy empowers consumers with the information they need, it can complicate the shopping experience and limit potential sales.

Recognizing this, Philips DA turned to Yieldify to streamline the customer path to purchase and grow sales – which they achieved by leveraging Yieldify’s deep personalization capabilities, A/B/n testing and optimization methods, and expert support.

Strategy

Yieldify identified numerous personalization opportunities for Philips DA:

• Simplify page navigation and increase conversions by seamlessly directing shoppers who are browsing showcase and brand pages to the available products

• Maximize sales by enabling shoppers to easily discover similar products when the SKU they are viewing is out of stock

• Build awareness and leverage the value of refurbished products as an option for out of stocks or when shoppers are considering an installment payment plan for the new product

• Boost conversion rates with social proof messaging and creative, optimized to the specific country, category or product

• Ensure shoppers are aware of the buy now, pay later option and amounts for select products, giving them increased flexibility and purchasing power

Result

Philips Domestic Appliances achieved a 11:1 ROI, lifting conversion rates by up to 31% among the traffic served the experiences.

The post How Global Appliances Leader Lifted Conversion Rates to Achieve 11:1 ROI with Yieldify appeared first on Yieldify.

“With Yieldify, we’ve improved our customer interaction and information sharing throughout our D2C site by highlighting The North Face’s key brand values of technology, durability, and sustainability. Together, we offer an immersive and engaging shopping experience for our valued customers.”

Violaine Charbonnier

Senior Digital Business Manager

New Balance is a world-leading specialty running brand from the United States with a distribution network in more than 120 countries worldwide. 

In addition to its best-in-class running products, New Balance sells athletic footwear, apparel and equipment for a range of sports – including soccer, skateboarding and basketball – as well as retro-meets-modern lifestyle sneakers for everyday use.

Providing the perfect blend between function and fashion, New Balance is one of the world’s most ubiquitous sports brands – famously appealing to everyone from supermodels in London to dads in Ohio. 

Challenge

New Balance is firmly in the midst of a golden era. Thanks to their technically advanced designs, prestigious brand collaborations and endorsement from A-list celebrities, New Balance products have never been more on-trend. 

To capitalize on their fast-growing popularity, New Balance is pivoting towards direct-to-consumer (D2C) sales as part of their wider digital transformation strategy – a process that has been accelerated by the online shopping boom.

Recognizing the power of personalization technology to help brands get closer to user data and streamline digital experiences, New Balance Australia leans on Yieldify to build stronger customer relationships and convert interest into more sales.

Strategy

Yieldify identified numerous personalization opportunities for New Balance using its advanced analytics, testing and optimization capabilities which included:

• Drive signups with subtle lead generation messaging that follows shoppers throughout their website journey and incentivizes email submission with discounts for first-time buyers

• Increase conversions using social proof messages that create excitement, validate choices and drive urgency based on real-time product popularity

• Reduce abandonment and boost AOVs with dynamic messaging informing at-risk shoppers of how close they are to triggering the free delivery threshold 

• Encourage cross-sales and increase AOV by presenting complementary products to customers at checkout based on items already in cart 

• Maximize sales with gender-segmented traffic shaping experiences directing shoppers to relevant category pages that are triggered when users reach the average time on page for navigation

Result

New Balance achieved a 61:1 ROI, increasing lead capture rates by 3X vs. the industry average, and lifting conversion rates and AOVs by up to 10% among the traffic served with experiences.

The post How World-Leading Specialty Running Brand Lifted Conversions and AOVs to Achieve 61:1 ROI with Yieldify appeared first on Yieldify.

“With Yieldify, we’ve improved our customer interaction and information sharing throughout our D2C site by highlighting The North Face’s key brand values of technology, durability, and sustainability. Together, we offer an immersive and engaging shopping experience for our valued customers.”

Violaine Charbonnier

Senior Digital Business Manager

Lacoste is a premium clothing brand that stands at the intersection of sportswear, lifestyle and fashion, offering a range of apparel, footwear and accessories to a highly diverse, transgenerational audience in 120 countries worldwide.

Founded in 1933 by French tennis legend Rene Lacoste, the brand was born when the four-time international champion defied conventions to shorten the sleeves of a typical tennis shirt.

Through his now iconic polo, embroidered with the signature crocodile, Rene Lacoste established the brand’s fundamentals: elegant, comfortable, light, adaptable and highly desirable. Lacoste has been creatively challenging norms ever since.

Challenge

Raising elegance to the rank of a great universal value is Lacoste’s raison d’être – a desire which operates through its commitment to people, communities, and the planet. Paired with its intrinsic Frenchness, Lacoste’s elegance makes it one of the world’s most desirable premium fashion brands.

To consolidate its standing in the world of fashion-sport, Lacoste has produced standout collaborations with daring, visionary brands such as Goop and Awake NY, opened its new flagship store on Avenue des Champs-Élysées in Paris, and partnered with world-class athletes including Novak Djokovic, Daniil Medvedev and Venus Williams.

As part of this continued premiumization, Lacoste Australia turned to Yieldify’s industry-leading personalization platform to build customer-first website experiences, support its core brand objectives and drive more D2C sales.

Strategy

Yieldify identified numerous personalization opportunities for Lacoste using its advanced analytics, testing and optimization capabilities, which included:

• Drive high-quality email sign-ups using a layered lead generation strategy that triggers at value-added moments in the customer’s journey

• Improve customer navigation and increase sales with journey shaping experiences that guide new shoppers to in-vogue products

• Maximize sales during promotional periods by directing at-risk shoppers to high-purchase intent pages

• Recapture sales from shoppers who have items in cart but are exhibiting comparative shopping behavior by using tab change technology to emphasize relevant brand USPs

• Reduce cart abandonment at critical moments in the purchase funnel by triggering multi-stage basket reminder email remarketing

Result

Lacoste increased lead generation by 15% and lifted conversion rates between 7% and 11% with users that were served the experiences – achieving a 21:1 return on investment.

The post How Premium Fashion-Sport Brand Lifted Conversions to Achieve 21:1 ROI with Yieldify appeared first on Yieldify.

“With Yieldify, we’ve improved our customer interaction and information sharing throughout our D2C site by highlighting The North Face’s key brand values of technology, durability, and sustainability. Together, we offer an immersive and engaging shopping experience for our valued customers.”

Violaine Charbonnier

Senior Digital Business Manager

Clarins is a family-run, environmentally sustainable and world-leading cosmetics company from France specializing in plant-based skincare and makeup products. 

With a distribution network in more than 150 countries, Clarins are committed to making life more beautiful while protecting biodiversity. 

At the heart of Clarins’ mission is a two-pronged promise to care for people and the planet – which they achieve by meticulously analyzing and testing ingredients worldwide to create best-in-class beauty products.

Challenge

Clarins’ passion for listening to customers is one of the brand’s guiding principles. It’s been a core pillar of Clarins’ philosophy since their founding in 1954, helping them to become Europe’s leading prestige skincare brand.

But as beauty customers have taken their shopping online, it’s been a challenge for Clarins to emulate the level of first-class customer service and personalized product guidance they provide in brick-and-mortar stores.

Recognizing this, Clarins has enriched the online experience by launching a number of digital services to help customers – including skincare consultations, application tutorials, in-depth FAQs, free samples and virtual try-on services. 

For Clarins, Yieldify’s website personalization also plays an essential role in the customer experience by maximizing trial and optimizing conversion rates and AOVs. These objectives are especially important in newer markets like South Africa where ecommerce needs to be the key driver of revenue growth.

Strategy

Yieldify identified numerous personalization opportunities for Clarins using its advanced analytics, testing and optimization capabilities which included:

• Increase conversions with traffic shaping experiences encouraging shoppers to take virtual consultations that help identify products most suited to their needs

• Boost product discovery on category pages by guiding all users to book a complimentary phone consultation with a Clarins beauty specialist

• Reduce abandonment for customers displaying hesitancy or exit intent on landing pages by spotlighting top-selling items

• Re-engage shoppers showing tab change intent with overlays that provide basket reminders and encourage conversions by highlighting Clarins’ complimentary 3 product samples with every order

• Increase basket values with cross-selling and upsell experiences that bring in-store interactions online by promoting low-cost, complementary items at checkout

Result

Clarins achieved a 8:1 ROI, lifting conversion rates between 5% and 20% among the traffic served with experiences.

The post How Plant-Based Cosmetics Brand Increased Conversions by 20% with Yieldify appeared first on Yieldify.

“With Yieldify, we’ve improved our customer interaction and information sharing throughout our D2C site by highlighting The North Face’s key brand values of technology, durability, and sustainability. Together, we offer an immersive and engaging shopping experience for our valued customers.”

Violaine Charbonnier

Senior Digital Business Manager

Kiehl’s is a premium brand specializing in naturally inspired skincare, body, hair and men’s products. Acquired by L’Oréal, Kiehl’s is one of the world’s most recognized and fastest growing health and beauty brands.

Challenge

Beauty and personal care is a behemoth industry with high-growth expectations. It is also considered a highly competitive industry, with major brand players and well-funded start-ups battling for market share amid rapidly changing consumer demands.

Kiehl’s success stems from its authentic products and the strong relationships it builds with customers. The brand’s in-store experience is renowned for its knowledgeable service advisors that can educate customers about each product’s unique selling points and appropriately encourage purchasing and trial.

Replicating these personalized experiences online is problematic. Which USPs, samples, incentives and upsell opportunities should customers receive? What are the optimal moments in the customer journey? How can experiences be delivered in a premium manner?

The problem to solve is especially important in newer markets like Spain where ecommerce is expected to be a major driver of growth.

Strategy

Yieldify identified several personalization opportunities for Kiehl’s using its advanced analytics, testing and optimization capabilities which included:

• Maximize conversion rates with visitors and customers by personalizing experiences at optimal moments in the customer journey using relevant USPs, sampling, satisfaction guarantees and delivery options

• Increase trial and customer loyalty by providing shoppers with the appropriate incentives and samples based on items in cart, basket values and propensities for cross-selling

• Reduce cart abandonment with shoppers expressing exit intent behaviors by providing differing shipping options

Result

Kiehl’s Spain lifted conversion rates by up to 78% and improved average order values by up to 33% among the traffic served with experiences.

Digital has played a major role in Kiehl’s rise including the use of Yieldify’s platform and services to better personalize and evolve their mobile and desktop experiences.

The post How Globally-Renowned Beauty Brand Boosted AOVs by up to 33% with Yieldify appeared first on Yieldify.

“With Yieldify, we’ve improved our customer interaction and information sharing throughout our D2C site by highlighting The North Face’s key brand values of technology, durability, and sustainability. Together, we offer an immersive and engaging shopping experience for our valued customers.”

Violaine Charbonnier

Senior Digital Business Manager

Nautica is a leading nautical-influenced global lifestyle brand for men, women and children, serving customers in more than 65 countries worldwide.

Established in 1983, founder and designer David Chu had one clear vision for the brand: bring the inspiration of the sea to everyday style across the world. 

With a refreshed take on its heritage, nautical style continues to define the brand today. Nautica seamlessly blends American prep with sportswear and streetwear aesthetics, creating high-quality fashion that delivers versatility and comfort with a multigenerational appeal.

Challenge

Owing to its highly distinctive, adventurous style and exceptional product quality, Nautica has become one of the world’s most iconic American fashion brands.

To strengthen its global standing while staying true to its marine-inspired heritage, Nautica has launched eye-catching collaborations with visionary stylists, reinvented 90’s urban classics, and created sustainable collections using recycled ocean plastic – ensuring customers make a statement all year round. 

Recognizing that personalization technology could connect consumers more closely to its expansive product range and core brand values, Nautica Australia turned to Yieldify’s industry-leading platform to create first-class shopping experiences, enrich email marketing, increase D2C sales and strengthen brand loyalty.

Strategy

Yieldify identified several personalization opportunities for Nautica using its advanced analytics, testing and optimization capabilities, which included:

• Drive high-quality email leads and collect rich first-party customer data by triggering layered lead generation experiences at value-added moments 

• Streamline navigation to increase sales with journey-shaping experiences that spotlight Nautica’s exclusive collections and fashion-forward brand collaborations

• Maximize brand engagement by embedding high-performing video content that highlights Nautica’s vibrant product styles and forward-thinking USPs

• Lift website conversion rates and drive urgency during sale periods with geo-targeted countdown timers that dynamically display delivery dates by customer location

• Reduce cart abandonment at critical moments in the purchase funnel with multi-stage basket reminder email remarketing

• Boost average order values with customers showing purchase intent using user-friendly upsell messaging at key moments in the journey

Result

Nautica achieved a 19:1 ROI, driving 93% more leads and a 44% open rate on remarketing campaigns, and lifted conversions and average order values by up to 14% among the traffic served with experiences.

The post How Leading Global Lifestyle Fashion Brand Lifted Conversion Rates to Achieve 19:1 ROI with Yieldify appeared first on Yieldify.

“With Yieldify, we’ve improved our customer interaction and information sharing throughout our D2C site by highlighting The North Face’s key brand values of technology, durability, and sustainability. Together, we offer an immersive and engaging shopping experience for our valued customers.”

Violaine Charbonnier

Senior Digital Business Manager

Ariat is an internationally renowned footwear, clothing and accessories brand across equestrian, countryside, western and work categories.

The company derives its name from Secretariat, the legendary 1973 American Triple Crown winning racehorse who is widely considered the greatest of all time. Secretariat’s athleticism and non-stop competitive spirit provide Ariat with their enduring inspiration.

Ariat was co-founded by CEO Beth Cross, who was the first to integrate athletic footwear technology into riding boots. Just as Secretariat’s unbridled spirit propelled him to greatness, Ariat’s drive and dedication turned them into the No. 1 equestrian brand in the world.

Today, the company’s product team continues to develop innovative, high-quality products for all types of outdoor environments.

Challenge

Ariat Europe wanted to develop strategies to significantly grow their email database and to build brand and product awareness across their key territories.

They also aimed to drive more engagement, conversion and retention by enhancing online experiences for their customers.

Strategy

Yieldify identified numerous opportunities for Ariat Europe using its advanced analytics, testing and optimization capabilities which included:

• Drive newsletter and SMS signups and enable stronger customer engagement by using a multilayered lead generation strategy to collect email address, mobile number and product preference at key moments in the customer journey

• Maximise email engagement by integrating with Klaviyo to align email content with customers’ preferences

• Move website visitors from brand awareness to consideration and interest by targeting them early in the funnel with USP messages – including the use of video

• Boost shopper confidence and conversion rates by surfacing 5-star customer reviews on key product pages

• Recover revenue from shoppers who land on out-of-stock product pages by guiding them to similar, related products

Result

Ariat Europe generated 10x more email leads per month and collected product preferences from 92% of subscribers.

The post How World-Leading Equestrian and Outdoor Apparel Brand Generated 10x More Monthly Email Leads with Yieldify appeared first on Yieldify.

“With Yieldify, we’ve improved our customer interaction and information sharing throughout our D2C site by highlighting The North Face’s key brand values of technology, durability, and sustainability. Together, we offer an immersive and engaging shopping experience for our valued customers.”

Violaine Charbonnier

Senior Digital Business Manager

The Rockport Group is an internationally renowned American footwear company with an all-star lineup of brands including Rockport, Cobb Hill, Aravon and Dunham, serving customers in over 60 countries worldwide.

Drawing on more than 50 years of experience, Rockport products are designed to blend the comfort of athletic styles with the sophisticated look of dress and casual shoes. The result is a collection of highly durable and in vogue products that power people’s lives from morning to night. 

At the core of Rockport’s ethos is a commitment to technological innovation – facilitating an expansive range of footwear styles worn by millions of consumers across the globe.

Challenge

Rockport has always been ahead of the curve. They pioneered a never-before-seen approach to footwear – a remarkable blend of comfort, practicality and formality – and have remained at the forefront of footwear technology since their founding in 1971.

As leading trailblazers in the footwear-making industry, Rockport has adapted to the ecommerce boom by embracing a data-centric approach to online growth. At the heart of Rockport’s strategy is a commitment to replicating the personal in-store experience across their digital platforms.

To stay close to the data and streamline website journeys, Rockport utilizes Yieldify’s platform and market-leading services to personalize customer experiences, expand their audience and convert interest into sales.

Strategy

Yieldify identified numerous personalization opportunities for Rockport using its advanced analytics, testing and optimization capabilities which included:

• Acquire sign-ups that enable more valuable customer relationships with a 3-stage lead generation strategy to collect email address, mobile number and product preference

• Drive urgency with dynamic social proof experiences spotlighting product popularity using real-time data over a 24-hour period

• Increase conversions with promotional discount overlays and countdown timers to incentivize purchases around landmark events including the Super Bowl, Valentine’s Day and Black Friday

• Re-engage consumers showing exit intent with traffic shaping basket reminders that redirect them to the checkout

• Support local brick-and-mortar stores by enabling their customers to buy via Rockport’s website and contribute a share of each sale back to the retailer

Result

Rockport achieved a 20:1 ROI, increasing email leads by 11%, delivering 30% more revenue per lead, and lifting conversions by 11% among the audiences served with experiences.

The post How Trailblazing Footwear Company Increased Email Leads & Conversions to Achieve 20:1 ROI with Yieldify appeared first on Yieldify.

“With Yieldify, we’ve improved our customer interaction and information sharing throughout our D2C site by highlighting The North Face’s key brand values of technology, durability, and sustainability. Together, we offer an immersive and engaging shopping experience for our valued customers.”

Violaine Charbonnier

Senior Digital Business Manager

Busbud is a rapidly expanding, leading global travel aggregator for intercity bus tickets.

Available in 17 languages, Busbud’s convenient and secure booking website and app offer international and local travelers the ability to search, compare and buy tickets on more than 2 million bus routes worldwide from nearly 4,000 bus companies in 16,000 cities across 80+ countries, supporting transactions in 30 currencies.

Busbud’s potential is enormous: the fragmented intercity bus travel market boasts more passengers than all of air travel.

Challenge

Busbud’s objective is to maintain and grow their customer base by making the shopping and booking experience painless and easy for each traveler. Like most online travel companies, lead generation and email marketing are essential to achieving that aim.

However, Busbud’s lead generation numbers did not meet their growth requirements. Furthermore, because lead capture forms collect limited information, Busbud’s email marketing campaigns lacked the details needed to empower consumers to plan their trips and book their travel with confidence and ease.

Strategy

To take lead generation volume and quality to the next level, Yieldify identified multiple organic email capture opportunities across Busbud’s website that created greater engagement and value for visitors.

To address their email marketing information gap, Busbud leveraged Yieldify’s advanced integration with Klaviyo, the award-winning email marketing and SMS platform.

This integration allows marketers to enrich Klaviyo profiles and create more personalized email campaigns using the contextual data tracked by Yieldify including session behaviors, pages visited, intent, cart content, shopper location, data layer variables and more.

Result

Busbud improved metrics and KPIs across their lead generation and email marketing efforts, expanding their subscriber database, growing bookings and increasing repeat purchase and customer lifetime value.

Busbud utilizes Yieldify’s personalization platform and services to maximize their growth across an expanding and diversifying global travel audience.

The post How Busbud Leveraged Yieldify’s Integration with Klaviyo to Generate a 46% Revenue Increase From Email Marketing appeared first on Yieldify.

“With Yieldify, we’ve improved our customer interaction and information sharing throughout our D2C site by highlighting The North Face’s key brand values of technology, durability, and sustainability. Together, we offer an immersive and engaging shopping experience for our valued customers.”

Violaine Charbonnier

Senior Digital Business Manager

Megabus is an innovator and leader in long-distance coach travel serving millions of customers in North America and the United Kingdom across hundreds of cities and destinations.

Megabus reinvented the coach travel experience by combining quality transportation services and convenient access with yield management pricing first introduced by the airline industry.

Challenge

Like most travel companies, Megabus experiences high abandonment rates due to the complexity of the buying process, with consumers typically assessing their options across multiple websites before making a booking.

Megabus faces the additional challenge of convincing consumers who have antiquated views of coach travel that Megabus is not only more affordable but also a quality transportation choice.

To navigate these challenges and drive ticket sales, personalization is essential for creating a well-informed traveler and simplifying the booking process.

Strategy

Yieldify identified several personalization opportunities for Megabus using its advanced analytics, testing and optimization capabilities which included:

• Reduce browse abandonment and increase conversions by targeting new visitors at critical moments in the purchase journey with messaging based on relevant USPs

• Increase conversions by surfacing appropriate FAQs and information based on consumer engagement behaviors to alleviate doubts and build confidence during the booking process

• Maximize bookings with travelers exhibiting exit intent using social proof experiences that reassure quality of choice and create urgency based on ticket demand

Result

Megabus achieved a 29:1 ROI, lifting conversion rates by 8% among audiences served with experiences.

With 99% of tickets sold online, Megabus counts on Yieldify’s platform and services to better personalize and evolve their mobile and desktop experiences.

The post How Industry-Leading Travel Company Lifted Conversions to Achieve 29:1 ROI with Yieldify appeared first on Yieldify.

“Yieldify’s expertise helps Laithwaites better identify website personalization and optimization opportunities. Because their technology is agile, we are also able to bring often complex concepts to market quickly.”

David Wood

Performance Marketing & Web Optimization Manager

Laithwaites is a family-run, environmentally conscious and serial award-winning D2C wine company with more than 50 years’ experience in procuring and selling wine individually, in cases and through subscriptions.

From Chile’s Elqui Valley to the underground cellars of Mileștii Mici in Moldova, Laithwaites is on a crusade to tell the stories of the world’s wines and the people who make them. By going directly to smaller, family-run wineries in every corner of the world, Laithwaites guarantees authenticity in every bottle for their fast-growing and diverse customer base.

Judged for quality, value and character, just 800 out of 40,000 bottles tasted by Laithwaites make the grade each year – ensuring they deliver magic in a box for every customer.

Challenge

Laithwaites’ mission is to help customers discover a world of wine. To achieve this, Laithwaites is committed to forming exceptional relationships with consumers and producers.

Recognizing the power of personalization to better connect customers to the romance of the traditional wine world and communicate their brand story, Laithwaites partners with Yieldify.

Through our collaboration, Laithwaites utilizes Yieldify’s capabilities for embedded content, A/B/n testing and strategic account support to enhance the customer experience and drive revenue by converting interest into greater sales and loyalty.

Strategy

Yieldify identified numerous personalization opportunities for Laithwaites:

• Increase trial and conversions by surfacing USPs that are personalized based on traffic source and level of brand exposure
  
  
• Reduce basket abandonment with shoppers expressing exit intent behaviors with messages designed to encourage checkout
  
  
• Motivate same-day checkout with returning shoppers who have exhibited purchase intent by surfacing messaging that counts down the time remaining to secure next day delivery
  
  
• Increase AOVs and lifetime value by targeting customers at points in the purchase funnel with messaging for relevant wines and offerings that promote cross sells and upsells
  
  
• Build brand loyalty by collecting customer feedback on current wine purchases and gather insights into future needs

Result

Laithwaites lifted conversion rates between 4% and 19% and average order values by 7% among the traffic served with experiences, achieving a 79:1 ROI.

The post How Award-Winning D2C Wine Company Achieved 79:1 ROI with Yieldify appeared first on Yieldify.

“With Yieldify, we’ve improved our customer interaction and information sharing throughout our D2C site by highlighting The North Face’s key brand values of technology, durability, and sustainability. Together, we offer an immersive and engaging shopping experience for our valued customers.”

Violaine Charbonnier

Senior Digital Business Manager

Founded in 1920, Qantas is Australia’s flag carrier airline and one of the country’s most well-known brands, serving more than 50 million passengers traveling on nearly 100 domestic and international routes every year.

Qantas Loyalty, one of the Qantas Group’s subsidiaries, is the brand behind Qantas Marketplace – a platform where frequent flyers can spend and earn Qantas points on more than 20,000 products from 900 premium and household brands.

Challenge

With award-winning airport lounges, exceptional in-flight services and state-of-the-art aircraft, the Qantas Group have been providing world-class experiences to their customers throughout their 100+ year history. It’s what sets Qantas apart and puts The Flying Kangaroo – as the brand is affectionately known – at the forefront of the airline industry. 

As part of the Qantas Group’s commitment to offer outstanding experiences across all their brands, the ecommerce team at Qantas Marketplace are always striving to raise the bar for their customers. To achieve this, Qantas Marketplace knew they needed to develop a complete understanding of their audiences, offer customers more satisfying on-site journeys and streamline their path to purchase.

Strategy

Recognizing the power of personalization technology to help them achieve their objectives, Qantas Marketplace turned to Yieldify. 

During our partnership, Qantas Marketplace have used Yieldify’s market-leading analytics, testing technology and personalization engine to unlock deeper audience insights, strengthen their on-site messaging, deepen product discovery, and maximize online sales and revenue:

• Analysis: Developed a deep understanding of on-site customer behaviors and identified audience segments to target using Yieldify analytics

• Discovery: Streamlined navigation by connecting customers to relevant products in response to on-site shopping behaviors

• Decision: Helped customers make informed shopping decisions by spotlighting hyper-relevant content on product pages

• Conversion: Accelerated customer conversions with highly targeted, personalized messaging to encourage same-session purchase

Result

Qantas Marketplace increased conversions by 9% among the traffic served with experiences – achieving a 15:1 return on investment.

The post How Australia’s Flag Carrier Airline Increased Marketplace Conversion Rates to Achieve 15:1 ROI with Yieldify appeared first on Yieldify.

“With Yieldify, we’ve improved our customer interaction and information sharing throughout our D2C site by highlighting The North Face’s key brand values of technology, durability, and sustainability. Together, we offer an immersive and engaging shopping experience for our valued customers.”

Violaine Charbonnier

Senior Digital Business Manager

BYLT Basics is a fast-growing fashion brand from California selling premium apparel, footwear and sportswear for men, women and children. 

Inspired by its West Coast roots, BYLT is committed to developing perfectly fitted basics for on-the-go lifestyles. Driven by founder Eric Mear’s pioneering brand vision, BYLT uses custom-blend fabric technologies with advanced comfort, quality and performance to create premium products that are built to last – without the price tag. 

Whether you’re at the office, out with friends or training at the gym, BYLT’s head-to-toe product range offers something for every occasion.

Challenge

With a wide range of high-quality fabrics and celebrity endorsements from brand ambassadors including USA basketball player Grayson Allen and ESPN anchor Ashley Brewer, BYLT is quickly becoming a household name in American fashion.

To accelerate their growth in this ultra-competitive industry, BYLT initially turned to Justuno to personalize customer journeys. But with limitations in analytics, the design editor and capabilities for dynamic and embedded content, BYLT switched to Yieldify.

BYLT hasn’t looked back since making the switch. Indeed, by utilizing Yieldify’s industry-leading analytics and insights, A/B/n testing and advanced campaign formats, BYLT has improved their shopping experience to achieve major gains in lead generation and conversion rates.

Strategy

Yieldify identified numerous personalization opportunities for BYLT including:

• Drive high-quality email and SMS signup volume using layered lead capture experiences that adapt to the customer journey and personalize incentivizes based on traffic source

• Reduce cart abandonment and lift AOVs with dynamic exit intent messages reminding customers of how close they are to triggering the free delivery threshold

• Drive urgency and sales via a checkout countdown timer that spotlights how long a shopper’s in-cart products are reserved for

• Re-engage at-risk shoppers by directing them to high-value sale items

• Increase cross-session conversions by targeting returning shoppers with personalized basket reminder messages

Result

BYLT achieved a 44:1 ROI, increasing lead generation by 33%, improving lead-to-customer conversions by 30%, and lifting conversion rates between 6% and 34% with users that were served the experiences.

The post How Premium California Fashion Brand Lifted Conversion Rates up to 34% by Switching to Yieldify appeared first on Yieldify.

“With Yieldify, we’ve improved our customer interaction and information sharing throughout our D2C site by highlighting The North Face’s key brand values of technology, durability, and sustainability. Together, we offer an immersive and engaging shopping experience for our valued customers.”

Violaine Charbonnier

Senior Digital Business Manager

Founded in 1977, Gamm vert is France’s No. 1 garden center, selling an extensive range of plants, flowers, seeds, tools, decorations, furniture and pet products in 1000+ stores nationwide.

A subsidiary of InVivo – France’s leading agricultural cooperative group – Gamm vert are inspiring an entire nation of gardeners with their horticultural expertise and high-quality products.

Challenge

Gamm vert’s brick-and-mortar stores are the go-to for all things gardening in France – a hub where customers can get one-to-one advice from gardening specialists, see what products look like in person, and buy everything they need to create their dream garden. 

Gamm vert’s exceptional in-store experience has been a driving force behind their rapid expansion – and now they’re accelerating that growth through their ecommerce site. Recognizing that personalization technology could help encourage customers to buy more online, Gamm vert turned to Yieldify.

By leveraging Yieldify’s personalization platform and fully managed service team, Gamm vert have unlocked deeper audience insights, replicated their in-store experience online, reached new audiences, streamlined the path to purchase, and maximized sales. 

Strategy

Yieldify identified numerous personalization opportunities for Gamm vert using its advanced analytics, testing and optimization capabilities:

• Increase conversions with dynamic social proof experiences that respond to real-time stock scarcity and product popularity

• Maximize online sales with geo-targeted messages highlighting click-and-collect options based on the shopper’s location

• Boost conversions and build brand prestige by spotlighting exceptional customer reviews on product pages

• Increase sales by displaying UX-optimized add-to-cart options when shoppers reach the specified scroll depth threshold

• Recover lost revenue with basket abandonment messaging that responds to on-site exit intent behaviors

• Lift average order values using embedded progress bars that incentivize home delivery based on the customer’s basket value

Result

Gamm vert increased conversion rates by up to 24%, and improved average order values by 6% with users that were served the experiences – achieving a 25:1 return on investment.

The post How France’s No. 1 Garden Center Lifted Conversions and AOVs to Achieve 25:1 ROI with Yieldify appeared first on Yieldify.

“Yieldify’s fully managed service sets them apart. We get strategic insights and creative support that enable us to stand out in a really competitive market and continuously improve conversion rates and revenue. With Yieldify, we have the possibility to go beyond our limits.”

Sebastian Gruezinger

Head of Product

Part of the Vitafy Brands portfolio, Bodylab24 is a leading D2C ecommerce sports, fitness and healthy nutrition brand in Germany, Switzerland and the Netherlands. In addition to their premium-quality Bodylab brand, the online shop sells more than 200 popular brands and 3,000 products to support amateur and professional athletes.

Bodylab24’s mission is to take sports nutrition to the next level with groundbreaking products that guarantee customer satisfaction. Whether you want to build muscle, sculpt a slim, defined body or improve your athletic performance, Bodylab24 has the right products to help you achieve your goals.

Challenge

Sports nutrition is one of the fastest growing segments in the consumer health industry. Today, record numbers of people are involved in fitness, individual and team sports. Moreover, what was once a young male-dominated market is now well represented by females and ages 30+.

But alongside this growth has come an enormous increase in brand and product choice from functional benefits, nutritional values and ingredients to flavors, forms and formats. Despite today’s consumers being more informed about nutrition, this ever-evolving market is not easy to decode.

To navigate this challenge and grow their business, Bodylab24 leverages Yieldify’s personalization to build their customer base, help shoppers find and purchase the optimal products, and simplify the shopping experience.

Strategy

Yieldify identified numerous personalization opportunities for Bodylab24 using its advanced analytics, testing and optimization capabilities which included:

• Drive high-quality email signups by personalizing lead capture experiences to the different needs of new vs returning visitors
  
  
• Increase Bodylab branded sales and overall margins by surfacing recommendations for their relevant products when shoppers browse other branded products
  
  
• Provide greater customer value and increase conversions/AOVs by recommending the ideal product bundle or savings pack size based on the shopper’s interests
  
  
• Streamline the shopping journey for returning visitors by highlighting their most recently viewed products and enable them to seamlessly continue shopping
  
  
• Reengage returning shoppers with basket reminders that encourage same-day checkout and reduce cart abandonment
  
  
• Improve conversions using social proof messaging that creates interest and urgency based on real-time product popularity and scarcity, optimized by brand type

Result

Bodylab24 increased leads by 31%, improved lead-to-customer conversions by 56%, and lifted conversion rates between 5% and 31% among the traffic served with experiences, achieving a 67:1 ROI.

The post How D2C Sports Nutrition Brand Increased Leads & Conversions to Achieve 67:1 ROI with Yieldify appeared first on Yieldify.

“With Yieldify, we’ve improved our customer interaction and information sharing throughout our D2C site by highlighting The North Face’s key brand values of technology, durability, and sustainability. Together, we offer an immersive and engaging shopping experience for our valued customers.”

Violaine Charbonnier

Senior Digital Business Manager

Made in the USA from sustainably homegrown merino wool, Sockwell’s compression socks are considered by professionals to be the best socks in the world. 

Sockwell offers its customers – whether medical professionals, expectant mothers, teachers or athletes – a variety of innovative solutions ranging from lifestyle and sport compression socks, to socks for plantar fasciitis relief, bunion relief and everyday comfort.

By spinning innovative technology with fresh, modern styling for a lifestyle look, Sockwell have reinvented the therapeutic sock to help customers Feel Better in Style. 

Challenge

Operating in the world’s largest market for compression socks, US-based Sockwell is well positioned to grow, as increasing awareness of the health benefits of compression technology has boosted consumer demand for performance socks. 

Thanks to its high-quality, comfortable products, a proud commitment to sustainable manufacturing and a successful loyalty program, Sockwell achieves exceptionally high rates of repeat purchase. However, the brand’s key challenge is strengthening brand awareness and gaining trial.

Recognizing that personalization technology could help drive acquisition and retention, Sockwell turned to Yieldify’s industry-leading platform to better educate shoppers about its brand values, build deeper customer connections, expand its customer base and grow loyalty program sign-ups.

Strategy

Yieldify identified numerous personalization opportunities for Sockwell using its advanced analytics, testing and optimization capabilities, which included:

• Drive high-quality email and SMS sign-ups using layered lead capture experiences that trigger at value-added moments in the customer’s journey

• Spotlight Sockwell’s Made in the USA messaging at critical touchpoints to increase product trial among shoppers who are new to the brand

• Fast-track returning shoppers through the funnel to maximize sales by displaying recently viewed products on high-impact pages

• Increase conversions and validate customer decisions on product pages with social proof experiences highlighting real-time popularity

• Lift conversion rates and drive checkout urgency with basket reminder messaging on website entry 

• Accelerate loyalty program sign-ups by targeting returning customers with messaging that highlights key membership benefits

Result

Sockwell lifted lead generation by 101%, increased conversions by up to 39% and improved loyalty program sign-ups by 715% among the traffic served with experiences – achieving a 48:1 return on investment.

The post How Market-Leading Performance Sock Brand Lifted Conversions and Loyalty Program Sign-Ups to Achieve 48:1 ROI with Yieldify appeared first on Yieldify.

“With Yieldify, we’ve improved our customer interaction and information sharing throughout our D2C site by highlighting The North Face’s key brand values of technology, durability, and sustainability. Together, we offer an immersive and engaging shopping experience for our valued customers.”

Violaine Charbonnier

Senior Digital Business Manager

Fireclay Tile is no ordinary company. Powered by their commitment to create a more sustainable and equal planet, Fireclay has been redefining the tile industry since 1986. 

Fireclay became the first ever certified B Corp tile company in 2014 – a goal they achieved by offsetting 100% of their carbon footprint, pledging 1% of equity and product to charity, and implementing many more social and environmental initiatives.  

Today, Fireclay’s expansive collection of sustainable tiles are proudly made to order in their factories in California and Washington.

Challenge

Fireclay has three core customers: homeowners, residential designers and commercial designers. Each group has its own set of distinct requirements, but they all face the same challenge when they’re buying tiles: an abundance of choice.

Tiling is expensive, time-intensive and particular to personal taste, so customers typically consider dozens – if not hundreds – of materials, colors, sizes, patterns, and trims before deciding which tile is best for their project.

To simplify this high-involvement buying process, Fireclay provides customers with one-on-one assistance from experienced design consultants, photorealistic rendering, free tile samples, and more. Together, this step-by-step support process helps transform design ideas into dream installations and gives Fireclay a competitive advantage. 

Tasked with building more customer awareness of their design expertise and support, Fireclay’s ecommerce team turned to Yieldify’s personalization platform to develop their on-site messaging strategy, connect more customers with design consultants, and streamline the path to purchase. 

Strategy

Fireclay used Yieldify’s Sunburst analytics, A/B testing technology and personalized experiences to understand their audience, educate customers and increase revenue:

• Drive high-quality email sign-ups using a layered lead generation strategy with messaging that adapts to page type

• Raise brand awareness to increase sales with native-looking, embedded banners spotlighting Fireclay’s environmentally sustainable and American Made USPs 

• Increase conversions with highly targeted, user-friendly CTAs that guide high-intent customers to Fireclay’s personalized design assistance service

• Tackle browse abandonment by spotlighting Fireclay’s wide selection of free samples to shoppers displaying exit intent behaviors

• Maximize sales among mobile customers with targeted notifications that highlight Fireclay’s core marketing initiatives around sampling, shipping, and design assistance

Result

Fireclay lifted lead-to-customer conversions by 18% and increased conversion rates by up to 15% among the traffic served with experiences – achieving an 11:1 return on investment. 

The post How B Corp Tile Company Increased Conversions to Achieve 11:1 ROI with Yieldify appeared first on Yieldify.

“With Yieldify, we’ve improved our customer interaction and information sharing throughout our D2C site by highlighting The North Face’s key brand values of technology, durability, and sustainability. Together, we offer an immersive and engaging shopping experience for our valued customers.”

Violaine Charbonnier

Senior Digital Business Manager

Linen House is a high-growth premium bed and bath linen brand from Australia recognized for its fashion-forward designs and fabrics, exceptional product quality, advanced manufacturing technology and corporate responsibility.

Linen House has grown by expanding their geographic presence and implementing a multichannel strategy that encompasses offline and online retail partnerships, brick-and-mortar stores and a thriving ecommerce website.

Challenge

Bed and bath linen is one of the fastest growing segments in the global home decor market. The key drivers of growth include the modern desire for self-expression and its extension to our homes, the proliferation of new products and choices as well as the increasing awareness that sleep is vital to physical and mental wellbeing.

Since bed and bath linen is such a high-involvement purchase decision, consumers will browse multiple sites to explore ideas and compare offerings. This makes it a considerable challenge to convert visitors and keep existing customers loyal.

Linen House turned to personalization to better communicate their brand story, connect experiences across the customer journey and make shopping easier.

Strategy

Yieldify identified numerous personalization opportunities for Linen House using its advanced analytics, testing and optimization capabilities which included:

• Increase high-quality email signup volume with personalized messaging about the benefits of the loyalty program at upper funnel points in visitors’ customer journey 

• Optimize in-session sales using social proof experiences to make shoppers aware of current product demand and potential for stock scarcity

• Maximize conversions by targeting hesitant shoppers with messaging about the buy now, pay later option with Afterpay and installments due based on cart value

• Recover lost revenue from shoppers who have abandoned their carts with remarketing emails incorporating personalized re-engagement messaging, sequencing and item content

Result

Linen House increased loyalty sign-ups and lifted revenue with gains in conversion rates and average order values which achieved a 34:1 ROI.

To help continue their success, Linen House depends on Yieldify’s platform and services to better personalize and evolve their mobile and desktop experiences.

The post How Premium Linen Brand Boosted Conversions and Achieved 34:1 ROI with Yieldify appeared first on Yieldify.

“With Yieldify, we’ve improved our customer interaction and information sharing throughout our D2C site by highlighting The North Face’s key brand values of technology, durability, and sustainability. Together, we offer an immersive and engaging shopping experience for our valued customers.”

Violaine Charbonnier

Senior Digital Business Manager

StickerYou is one of the world’s best platforms for B2B companies to create affordable, high-quality labels, stickers, decals, iron-ons and more.

StickerYou’s story began in 2008. During a walk on Los Angeles’ Manhattan Beach, founder Andrew Witkin noticed the influential role stickers played in local culture. Despite their ubiquity, Witkin knew how expensive it was to create awesome die-cut stickers. He set out to change that – and so StickerYou was born. 

Today, the brand empowers businesses across a range of sectors – from food & beverage, to health and beauty – to create stickable products in any quantity, size and shape.

Challenge

StickerYou has grown into a major player in the B2B labels and sticker industry by enabling businesses to bring their brands to life in a cost-effective way. Now they’re on a mission to become the market-leading, one-stop shop for both custom and ready-to-print stickable products. 

Highly effective in brand-building, their products remain in high demand among businesses, but increased competition has made it more challenging for StickerYou to continue growing sales through their organic search and pay-per-click (PPC) advertising channels.

Recognizing how personalization technology could help them navigate this, StickerYou leans on Yieldify to drive more email marketing revenue using its advanced Klaviyo integration, lift new customer acquisition, increase conversions and strengthen loyalty. 

Strategy

Yieldify identified numerous personalization opportunities for StickerYou using its advanced analytics, testing and optimization capabilities, which included:

• Drive high-quality email and SMS sign-ups with a layered lead capture strategy optimized for UX and brand consistency

• Tackle browse abandonment and funnel first-party data into Klaviyo profiles by asking shoppers to complete StickerYou’s product quiz in response to website exit intent behaviors 

• Recapture sales from shoppers who have items in their shopping cart but are exhibiting comparative shopping behavior by re-engaging them with tab change technology

• Drive same-day sales on product pages with countdown timers that spotlight time remaining for guaranteed delivery dates

• Boost average order values among non-subscribers using progress bars that incentivize spending with tiered discounts based on shopping cart value

• Increase email marketing revenue by segmenting customers into personalized Klaviyo flows that respond to key on-site shopping behaviors

Result

StickerYou achieved a 16:1 ROI, improving lead generation by 580%, increasing revenue from email marketing by 41%, and lifting conversion rates and average order values by up to 27% among the traffic served with experiences.

The post How StickerYou Leveraged Yieldify’s Integration with Klaviyo to Generate 41% More Revenue from Email Marketing appeared first on Yieldify.